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| PERFUME FREQUENTLY ASKED QUESTIONS |
A guide to perfume that anyone
can understand! (written by a man)
Perfume seems to make a great gift. But what do people like
about it? It has that brand feel of something of quality and
(unless its Kouros and it’s the 1980’s) should last
for a long time. The bottles are works of art in
themselves. The adverts for perfumes are seductive and
mysterious.
We are all jealous (if we admit it) of the fantastic looking people on
the adverts and the lifestyles they have. Wouldn’t
it be great to splash some smelly water on and instantly have a perfect
physique and hip and happening friends (assuming you don’t
already).
Or maybe if you chose the right perfume or aftershave for your partner
they will look like the people in the ads? We know its not going to
happen but we know we’re not going to win the lottery but
most of us do it.
The
adverts, God the adverts!
They are quite good at first but they become a little like a scratched
record. They start in about September and build and build
until Christmas. They are now well and truly part of the
festive season like Del Boy or Christmas Coronation Street or
Eastenders. What will be the best advert
this year I wonder? Calvin Klein’s are always
pretty weird, good but weird.
Have you noticed some of the models the various brands use?
They’re not your perfect looking people rather different
looking but still strangely attractive, that’ll be the
perfume…..
If you are choosing a gift of perfume this Christmas for someone
special (they don’t have to be that special these days
because the price of this Brand identity has come down a lot over the
last few years (the price point)). Its still quite a lot of
money, usually over £15 but this once exclusive market has
completely opened up for everybody to enjoy, and rightly so!
We all seem to want to smell of a brand as well as clothe ourselves
with a brand.
Enough
of this waffling...
Lets get down to basics. What do you buy? Well
choice number one is: do you go for your friend’s favourite
fragrance (assuming you know them well enough to have seen their
dressing table or asked what they’re wearing underneath their
clothes!)? Or do buy something different. The
second choice (assuming your being adventurous and looking for
something different) is do you go for an established fragrance of try
the latest one, just out! Every Christmas the brand owners
push the boat out. They launch a new fragrance market it like
crazy sell it at a slight premium and keep their fingers
crossed. After all they have shareholders to
please. There are some great new smells around this Chistmas,
Lacoste Essential for women and Boss Selection for Men to name just
two.
Size
is important!
30ml is usually the smallest and the cheapest purchase. Its
not the best value though as you can buy up and get more ml for your
money, usually a 50ml or 100ml, occasionally a 125ml or even
200ml. I’ve always tried to get the balance right
and go for a 50ml personally. A 30ml well if your friend
likes it, it won’t last very long, 100ml just looks too much
and they’ll have it for 20 years if they don’t use
it regularly. A 50ml seems to be to be about right.
Groovy Things sells all different sizes so don’t let me put
you off buying a 100ml if you want to!
EDT
and EDP - what does it all mean?
Do you know what the difference is between an EDT (Eau De Toilette) ,
aftershave and EDP (Eau De Perfume)? Well without going into
weights and measures an EDP is the most concentrated and usually the
most expensive. The theory being that you need put less on to
have same effect as an EDT. An aftershave is the weakest, so
men just ‘splash it all over’ (hey that’s
catchy we could use that in an advert, maybe use a footballer or boxer,
anyway I digress)
If
all this is too confusing you could always buy flowers...
...Kenzo
Flowers?
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